People spend their whole lives and careers chasing titles like CEO, VP, MBE, CBE but there’s a new title in town – Director of Innovation and Magic. In this article I’m going to explain why this could be very important to you and how it could literally change your life. So, what does it mean to be the world’s first Director of Innovation and magic? Read on to find out.
Reason For Director of Innovation and Magic
In my decades as a business owner, I’ve noticed one big problem when speaking to other business people. When a credible, successful business person asks me what I do and I reply with “magician”, they switch off. Unaware of the fact that magicians and magic have been utilised in pioneering television, special effects, marketing, space exploration and magicians have even been consultants to governments during times of conflict. For example, it’s said that a Jasper Maskelyne made tanks disappear and even vanished the entire the Suez Canal so that German planes were unable to attack.
Innovation and magic go hand in hand. Magic also has far more to offer you than you may initially know. For this reason it has always frustrated me that when I say “magician” to business people they associate it with children’s parties. On the contrary, at Scott Perry Magic children’s entertainment is not something that’s catered for. Plus, children’s entertainers have a specific set of equipment and skills that I don’t possess.
For this reason the title of Director of Innovation and Magic was created. It’s a much more accurate representation of what I do for clients – innovate in various ways utilising the unique properties within magic.
Worlds First Director of Innovation and Magic
Although the world’s first Director of Innovation and Magic, I stand on the shoulders of giants. I spent my childhood being mentored by member of the Inner Magic Circle with Gold Star, Colin Rose. By The time I was a young man I’d spent time with some of the world’s most successful magicians, such as the late Paul Daniels.
By the end of my twenties I’d entertained the British Royal Family on numerous occasions, been featured as the first male front cover for a luxury lifestyle magazine, appeared on national television to millions of viewers and entertained Hollywood A-listers.
Now, in my late thirties I’ve gained experience creating novel marketing campaigns for companies products and services. I’ve worked with world leading neuroscientists on innovative research relating to human behaviour and Flow Science. I’ve also been working closely with various institutions in education, offering students lectures and practical sessions revolving around concepts of magic.
Not a single children’s party in sight. Instead, trying to keep childlike wonder alive within adults. The above only scratches the surface of my work and potential.
What Can Director of Innovation and Magic Do For You?
The three pillars Scott Perry Magic operates under are; Entertainment, Health and Education.
Entertainment
Since 2011 people have hired me to provide sublime and wondrous entertainment to thrill guests of weddings, corporate events, conferences, birthdays, anniversaries and event funerals! I keenly await my first divorce party booking. They’re becoming all the rage and stolen baby gender reveals thunder.
In short, event entertainment comes in many forms, from close up magic to cabaret and also stage performances. At Scott Perry Magic I work closely with clients to provide the most unique experience possible, often applying magical concepts for bespoke experiences. For professional, reliable event entertainment you’re in good hands with Scott Perry Magic.
Health
Magic has a perplexing effect on the human brain. Unpicking our very consciousness and gluing it back together to curate impossible memories. Not too dissimilar to a grand mosaic. As such the neuroscience of magic and magicians is becoming increasingly interesting to the world of science. I’ve worked on ideas and projects consisting of:
- Use of magic as therapy (physical and mental)
- Using magic to invoke flow and higher human performance
- Use of magic as a means to manage anxiety and stress
- Improving cognitive and social ability using magic
It’s an aspect of magic ripe in opportunity with much, much more exploration to be done.
Education
Applying my understanding of magic and implementing my insights to real world scenarios. One subject is the history of magic, providing talks about how magic has shaped modern culture and changed throughout history. Also in the scope of education is the use of magic in marketing. “Magic” is used in marketing everywhere but most companies don’t understand how to lean in to it.
Providing insightful talks on the subjects of magic in marketing and history of magic at conferences, business groups, arts clubs and to students higher education teaches valuable lessons that they both know and don’t know at the same time. I remove the curtain and expose the secrets behind the magic.
Conclusion
There you have it. A brief break down of what falls under the remit of the world’s first Director of Innovation and Magic. Should you wish you build foundations on the Scott Perry Magic pillars, whether that be professional, jaw-dropping entertainment, something more education or inspirational – then submit an enquiry via www.scottperrymagic.com.
Alternatively, you can connect with Scott Perry, Director of Innovation of Magic on Instagram HERE, Facebook HERE or X (FKA Twitter) HERE
May 20th, 2025