About


Scott Perry is the world’s first Director of Innovation and Magic. After founding Scott Perry Magic in 2011 with the support of The King’s Trust (formerly Prince’s Trust) charity, Scott became a successful and sought after magician. Providing the highest quality entertainment to events for corporate and private clients alike [Testimonials].

Labelled as “one of the UK’s top magicians” by luxury lifestyle magazine The Journal. Praised by royalty, celebrities and private clients for his unique style of magic, there is no wonder why he is the number one choice when it comes to organising an unforgettable event.

Scott first started studying magic in 1999, being called “particularly gifted for his age”. By 15 he was chosen to work on a television series and at 16 was invited to Las Vegas to meet some of the most successful magicians in the world.

Trained by a member of the Inner Magic Circle during his teenage years, Scott carried an unparalleled amount of experience in to his adulthood whilst perfecting the craft of magic.



In 2024 Scott rebranded from Professional Magician to Director of Innovation and Magic. A title given to better describe his work outside of event entertainment that utilises his expertise. Scott is no longer a linear “magician” – he has expanded his knowledge of magic and is applying it in innovation ways to other industries, including science, education and marketing.

Scott Perry Magic now operates under three pillars; Entertainment, Health and Education. These have become the foundation of Scott’s contributions to the world through magic. They are the three golden threads woven in to the tapestry of his services. Whilst continuing to provide the highest quality entertainment services to events, his work in health delves in to the science of magic and how “magic” can affect consciousness, mindset and physiology. In education Scott provides workshops and talks to schools, academies and universities as well as conferences and other business-oriented events.

Since winning “Most Innovative Marketing” award in 2023 one of Scott’s services that is becoming increasingly sought after is working with brands on their marketing and social media campaigns. To help communicate the “magic” of their product(s) or service(s) to their customers. Exploring innovative ways of applying the skills he’s acquired for more successful marketing strategies.

Every year Scott continues to improve and perfect his craft, as well as the services. The journey continues. Contact Scott now to be a part of it.